Services
Six areas · One practice
I design and build software, connect systems and develop practical technology solutions. Each engagement starts with the problem and works towards something usable, maintainable and clear.
Web application
Websites, web applications, dashboards and business systems built around how people actually work.
I design and build digital products from the interface through to the data and logic behind it, from a public website to an internal system that runs a team's daily operations.
API surface
The services, data and integrations behind an application, built so business information stays consistent as the product grows.
The backend holds the rules, records and relationships a product depends on. I build those services and data structures, secure access to them, and handle deployment and configuration on AWS.
Workflow
Trigger
New enquiry
Process
Route + record
Outcome
Team notified
Automating repetitive tasks, connecting workflows and improving how information moves through an operation.
When work depends on copying information between tools, chasing updates or repeating the same steps, automation can remove friction and make the process easier to see and control.
Customer records
ConnectedCRM configuration, customer data workflows and integrations that connect the systems a business already uses.
Customer information is more useful when it is consistent and connected. I help structure CRM data, connect third-party services and make customer workflows easier to follow.
Computer vision
Model outputInput image
Prediction
CNN model
Applied AI, computer vision, image classification and chatbot experiences built around a real task.
AI is most useful when it is applied to a specific problem. I build applications and interfaces that use trained models or conversational flows to support real work, with clear boundaries around what the system should and should not do.
Hardware layer
ESP32 · Arduino · Sensors · Device control
IoTEmbedded systems, ESP32 and Arduino work, sensors, device control and connected hardware prototypes.
I work across the boundary between software and the physical world: microcontrollers, sensors, connected devices and the dashboards or services that make their data useful.
Beyond the browser
Sensors, microcontrollers and connected devices are part of the same design question. I work across the boundary between digital systems and the physical world.
How it works
A practical approach that keeps the work grounded and the decisions visible.
Start with the problem, the people involved and the constraints around the work.
Define the system, the flow and the smallest useful version worth building.
Implement the interface, logic and data layer with room to test and improve.
Evaluate it in use, fix what is weak and leave the solution maintainable.
Start here